Project background
Summarize the background of the project in a few sentences. Try to answer these questions:
Who was the client? Is there anything special worth mentioning?
What was the problem you had to solve?
I was contacted to provide Facebook content calendars for Clayton County Water Authority (CCWA). The purpose of the content was to keep the CCWA online community informed of the latest happenings within the municipality and to share helpful information that included lawn care tips, proper pipe care and more.
Creative process
Explain your creative process briefly. Think about…
What was your task exactly?
How did you go about solving the problem?
I analyzed the subject matter and performance of CCWA's existing content and looked pages of other nearby municipalities and defined the CCWA content gaps. I then established which days certain topics would be shared in the content calendars.
Final results
Show what you came up with and talk about the impact.
+ Could you measure the impact? What does the data say?
The content calendars and posting schedule allowed for a regular cadence and a 26% increase in interactions with the CCWA online community.